A lot has changed in your average house since 1955. Tablets and games consoles have overtaken transistors and televisions, but one thing has remained the same – your electricity bill.

Today’s energy market is fundamentally the same as in 1955. Massive companies dominate the market, and take customers for granted. Customer choice and value for money is an optional extra.

The Electric Storage Company is working to change that. We take power away from the big energy companies and put it in customer’s hands. Our batteries allow customers to store electricity cheaply and safely in their home, saving money and reducing their carbon footprint at the same time.

Our customers can buy and store electricity from the grid when demand is at it’s lowest. This reduces the demand on the electricity grid and means our customers can buy electricity when it is cheapest.

The most vulnerable in our society are paying the price for the inefficient electricity market. Not only does an Electric Storage Company battery reduce the cost of electricity for the individual, it can also help reduce demand on the grid and lower market prices.

The energy market can only resist change for so long. In an era of increasing consumer choice and rapid technological change, the big energy companies will soon realise they are on the wrong side of history.

I hope that regulators, politicians and utility companies will join the revolution and empower companies like ours seeking to fix the broken energy market.

It’s only through innovative technology and fresh thinking that we can take the drastic action needed to future proof our electricity supply. The Electric Storage company isn’t just good for our customers, it’s approach is essential for grid survival, ending fuel poverty and ultimately tackling climate change.